Mining
Limpopo Tourism Agency (LTA)
3 Months
Restore public interest in local travel after the pandemic. Showcase Limpopo’s unique attractions, culture, wildlife and adventure offerings.
Generate meaningful digital engagement across multiple social media platforms.
Produce high-quality promotional content to drive awareness and visitation. Collaborate with influencers to reach diverse audience groups and boost credibility.
Strengthen brand visibility through consistent creative assets and messaging across platforms.
Manage and grow Limpopo Tourism’s social media presence during the campaign period.
Design & Development
Developed a unique visual theme inspired by Limpopo Tourism’s brand identity, including colour palettes and the rising-sun symbol.
Designed creative assets for use across social media, the website, and other digital platforms.
Ensured the campaign identity was cohesive, modern and aligned with the province’s tourism positioning.
Influencer Journey & Content Production
Planned and executed a three-day experiential tour across Limpopo with 10 influencers (later reduced to 8 due to budget constraints and logistics).
Created three themed travel routes led by well-known personalities Rami Chuene, Wiseman Zitha and Master KG.
Filmed, photographed and documented the influencers’ experiences to generate a three-month supply of marketing content.
Campaign Assets & Media Production
Developed digital banners, social media flyers, print adverts and a wide set of promotional materials.
Produced scripts and drafts for radio advertising in five languages (English, Afrikaans, Tshivenda, Northern Sotho and Xitsonga).
Created weekly content plans for Facebook, Twitter, Instagram and other platforms, including influencer reposts, event alerts, and destination features.
Influencer Management
Identified and contracted influencers based on engagement quality, demographic diversity, and audience relevance.
Ensured diversity across age, culture, gender and niche travel interests.
Managed influencer logistics, compensation, route planning and content expectations.